and brings multi-dimensional, quality sound for all interior occupants.
The 2014 Grand Cherokee SRT Laguna leather interior is available in two distinctive colors: Torque (black) and a new Sepia combination.
Enhanced security, convenience and occupant safety
Uconnect Access is all-new to the Grand Cherokee SRT. Enabled by embedded cellular technology, the system affords direct communication with local 9-1-1 service personnel at the touch of a button – no waiting for go-between call-center operators.
In addition, the 2014 Grand Cherokee SRT showcases advanced safety features from Forward Collision Warning – which alerts the driver to rapidly approaching traffic – to Blind-spot Monitoring and Rear Cross Path detection, which aid drivers when changing lanes or in
parking-lot situations.
Quality: Improving the most awarded SUV ever
How do you improve the most awarded SUV ever? The Jeep and SRT teams start by listening to their customers.
“We’re very happy with the long list of product and quality accolades the Jeep Grand Cherokee has earned,” said Doug Betts, Senior Vice President – Quality, Chrysler Group. “But the most important feedback comes from customers telling us what they’d like to see improved. We are constantly looking at feedback and responding with improvements.”
Key upgrades for the new 2014 Jeep Grand Cherokee lineup include an eight-speed automatic transmission to improve performance and fuel economy plus the newest Uconnect system that balances advanced technology and connectivity features with easy-to-use controls and voice commands.
From the driver’s seat, everything the driver sees, touches – and even speaks to using voice commands – is enhanced to increase function, connectivity and responsiveness. Not only does it work better, it looks better packaged in more premium materials and elegant graphics. This includes a redesigned steering wheel that is optimized for driving position while also providing control buttons for frequently used features like radio, cruise control, phone and voice-activated commands. Customer feedback helped designers and engineers determine the ideal location for fingertip controls so that drivers could comfortably keep their hands on the wheel and eyes on the road.
Another significant interior change for Grand Cherokee is the availability of the new Uconnect Access 8.4AN touchscreen. Connectivity and touchscreens involve rapidly changing technology and ever-increasing consumer expectations – both of which have a significant impact on the overall quality assessment of new vehicles. The Uconnect team constantly evaluates consumer feedback, placing a high priority on designing systems that are intuitive for both tech-savvy customers as well as tech-averse drivers who prefer hard knobs to adjust the climate or radio station.
For the past two years, the Jeep Grand Cherokee has earned the title as the Total Quality leader for the medium-size SUV segment by Strategic Vision. The honor is based on new vehicle owner surveys that holistically assess consumers’ good and bad experiences with their new vehicle. Similarly, the Jeep team values all comments from customers – especially feedback that leads to enhanced quality and customer satisfaction.
Manufacturing: Built in Detroit
The new 2014 Jeep Grand Cherokee SRT is built at the 3-million-square-foot Jefferson North Assembly Plant (JNAP) in Detroit, which has been the site of Grand Cherokee production since its introduction in 1992. To meet consumer demand, a third crew of 1,100 workers was added at JNAP in the fourth quarter of 2012.
SRT Track Experience
Owners of any Chrysler Group SRT vehicle receive one day of professional driving instruction as part of the SRT Track Experience, designed to maximize their driving knowledge and skills on the street or track. Sessions are held throughout the year at selected tracks. For more information, visit http://drivesrt.com.
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